Rahul Gupta and Amit Upadhyay, both alumni of IIT Mumbai, are excited about their two-year itch aka 'Vakow!', which is a community of people who love SMS forwards.

A novel idea, but one that enjoys the same kind of mass appeal as say a Big B or Bollywood or Cricket, argue Gupta and Upadhyay. The duo feel that while social networking Web sites are cool, a majority of Indians would rather send an SMS forward to stay in touch with friends.

And 'Vakow!' seems like the natural next step to SMS forwards -- a community to which most Indians would be able to relate.

On Vakow!, users can do a whole lot of things with SMS forwards -- be it building their own collection, rating other people's SMSes, tagging them, or forwarding them.

To kick-start the entire process, users need to post SMSes from their mobiles or using the Web interface. Cost isn't an issue because the non-premium number, i.e. +91 99015 54321 suits about every user's pocket. Once an SMS forward is up on the site, the community can rate it, tag it, and so on.

The process of rating allows the highest quality SMS forwards to rise up in the ladder, while tagging allows organizing SMSes into different categories.

Meanwhile, for those who want a sneak peek at the Web site, click on: http://www.vakow.com/.