Its Now Viacom & Yahoo! Vs Google!
Techtree News Staff, Apr 11, 2007 1317 hrs IST
Viacom has announced Yahoo! as its online advertising partner in a multiyear deal that might prove beneficial to Yahoo! vs-a-vs younger rival, Google.
In a significant development, Viacom has announced Yahoo! as its online advertising partner in a multiyear deal that might prove beneficial to Yahoo! vs-a-vs its younger rival, Google.
Financial terms of the deal are not yet disclosed. But Viacom will likely get 70 to 80 percent of the revenue generated from Yahoo! ads, based on existing commissions in the Internet industry.
As per the agreement, small text-based adverts will appear alongside search results and other such content on nearly 33 Web sites owned by Viacom, including MTV.com, VH1.com, ComedyCentral.com, Nickelodeon.com, and BET.com.
That Viacom and Google are embroiled in a legal tussle over copyrights issues only adds an interesting twist to the Viacom-Yahoo! association.
It was last month that Viacom sued Google over its newly acquired video sharing Web site, YouTube.com, alleging that YouTube repeatedly violates copyright law by showing clips from Viacom's shows sans permission. Viacom has demanded around $1 billion in damages from Google.
However, Google is claiming that YouTube has removed copyrighted material whenever asked, thus remaining faithful to the law.
Meanwhile, Yahoo! and Google have been competing for years now. Although Yahoo! came first, it has since been eclipsed by Google's runaway success.
Google, with reportedly a current market value of nearly $145 billion (three times more than Yahoo!), boasts advertising alliances with biggies like Time Warner's AOL.com, News Corp's MySpace.com, and IAC's Ask.com.
Yahoo! expects the latest tie to help bridge this gap. Earlier, the company introduced a new advertising formula named 'Panama' in lieu of the same objective.
Commenting on the association, Philippe Dauman, Viacom's Chief Executive Officer, said, they couldnt be more pleased to have Yahoo! as a partner, and that they look forward to growing their relationship even more over time.
Terry Semel, Yahoo! Chairman, described the Viacom deal as "the beginning of a powerful and engaging partnership between the two companies."
Google has declined to comment on the tie-up.
VIEW ALL LATEST
Nokia's Developer Challenge
News > Software , November 20, 2008 0930 hrs IST
Innovative applications or widgets get rewarded ...
Fatal Attraction
News > Gaming , November 20, 2008 1309 hrs IST
Boy collapses after a 24-hour game of WoW ...
A User Manual For BlackBerry Storm !
News > Consumer Electronics , November 20, 2008 1303 hrs IST
Little tips and tricks from RIM ...
VoxOx Aims To Simplify Communication
News > Software , November 20, 2008 1205 hrs IST
Combines online and offline contacts under one roof ...
iCEphone: iPhone Killer
News > Consumer Electronics , November 20, 2008 1150 hrs IST
Next gen WinMo communicator? ...
MOST REQUESTED REVIEWS
Internet NEWS
|
Digital Cameras To Help Nab CriminalsForensic experts unveil new crime-fighting technique |
|
OLPC India Target: 3 Million OLPCs A YearA country that can take 8 million cellular phones a month, can take 3 million... |
|
LG To Announce 125 Handsets In 2009LG's ambitious plan |
Internet REVIEWS
|
Opera 9.5 - Now leaner and meaner!Reviews | Software | Internet | 13 Jul 2008 Opera is more than just a browser. It's a browser, email client, rss reader,... |
|
Firefoxing away to Version 3Reviews | Software | Internet | 06 Jul 2008 The enhancements to the latest version though not revolutionary are certainly... |
|
Tata Indicom Plug 2 SurfReviews | Peripherals | Networking | 11 Oct 2007 One internet connection device for your laptop as well as desktop PC |
Internet USER REVIEWS
|
BSNL Broadband Service BSNL Broadband ReviewInternet | BSNL Broadband Service | Sun, 24 Jun 2007 If you're contemplating on getting a new broadband service for yourself, and... |
|
TATA INDICOM BROADBANDInternet | TATA INDICOM | Tue, 27 Mar 2007 |
MOST POPULAR NEWS
|
Could A DVR Save Your Marriage?News | Consumer Electronics | 04 Sep 2008 ...Or should you stick to your shrink? |
|
Firefox Counters Chrome's Speed TestAccording to Mozilla's SunSpider test, Firefox 3.1 is 28% faster than Chrome on ... |
|
Nokia N96 for Rs. 40,000?False alarm everyone... We have learnt from Nokia that the N96 will be priced be... |
MOST POPULAR REVIEWS
MOST POPULAR GAMES
MOST POPULAR DOWNLOADS
|
Forbidden.exe |
|
md5deepDownloads | System Tools | 04 Sep 2008 |
|
RivaTunerDownloads | System Tools | 03 Sep 2008 |
