Intex Technologies has entered the Communications arena with the launch of its new GSM mobile phones, namely Aura, Infi, and King.

According to company sources, all models are light-weight music phones with user-friendly features and sleek designs. And, they present a unique proposition in the form of ready access to popular Walt Disney content.

The company has entered into a tie-up with Buena Vista Internet Group, a part of Walt Disney, the world's leading family entertainment brand, for preloaded Disney content.

As such, Intex mobile phones will carry exciting sing tones, ring tones, screen savers, and videos of Disney's endearing cartoon characters, including Mickey Mouse, Minnie, even Pirates of the Carribbean stars.

Speaking on the initiative, Narendra Bansal, Chairman and Manging Director of Intex, said, "In the last two years, we have diversified into products which have a direct interface with end users, such as PCs, TFT-LCD monitors, DVD Players, Home Theatre Systems, etc. Our entry into mobile phones is aimed at satisfying communication needs of Indian masses. We have lined up an interesting range of phones with advanced features and good price points. Our association with Walt Disney will hopefully be of great interest to the intelligent, well-exposed, and aspiring young generation of India."

Aura is reportedly India's first metallic phone, equipped with a USB Web camera feature, and comes for around Rs 8,000. It has a 1 GB memory provided through Micro SD card.

An aesthetic handset in appealing Royal Gold and Shining Black colors, it is 11.8 mm thick, weighs just 90 gms, and has MP3 player, and one-touch 1.3 mega pixel digital camera with 5 X 1 zoom facility.

Its 800 mAh battery provides a long life. The multimedia content is based on characters from Disney's Pirates of the Carribbean. The phone allows a user to be at his creative best. One can use the in-built photo editor 'Photo Artist' to edit pictures, and the 'AB Repeater' to track and mix favorite audio sounds. Presence of Bluetooth, in-built speaker, voice recorder, and video caller ID further enhance utility.

The Infi, with two in-built speakers, is a phone for music lovers. Other features which distinguish Infi from Aura are: 128 mb in-built memory, one touch FM radio, 750 mAh battery, and one-touch smart digital camera with 4 x1 zoom facility.

The phone is equipped with 1,000 phone book memory. Disney's Mickey Mouse & Minnie Mouse bring their magic to this phone. With a Smart Silver finish, and a weight of 68 gms, the Infi is priced at about Rs 5,450.

The last new GSM phone, King, is a 'candy bar' type monochrome phone, available with one touch FM radio, soft keys, simplified iconic menu, speed dialing, polyphonic ring tones, instrumental melody composer, stand by time of 300 hrs, and large message SMS/ EMS up to 612 characters in Hindi and English. Users will get Mickey sing tones preloaded on this phone. King is priced at Rs 2,050.