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Indiagames, Sidebar Join Hands
Techtree News Staff, May 05, 2010 1834 hrs ISTSmart Menu can help determine what each individual user wants
Indiagames has entered into a strategic partnership with Sidebar to adopt its Smart Menu tool. Smart Menu is a tool that utilizes the company's proprietary personalization engine to determine what each individual user wants, and serve it to them. The personalized recommendations are based on the kind of content the user downloads more, reads more, watches more and spends more time on.
Sidebar is a technology company with merchandising solutions for mobile content recommendations.
Samir Bangara, COO, Indiagames said, "We see Sidebar's Smart Menu solution as a key part of our strategy, and we will use Sidebar's advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing."
Sidebar is a technology company with merchandising solutions for mobile content recommendations.
Samir Bangara, COO, Indiagames said, "We see Sidebar's Smart Menu solution as a key part of our strategy, and we will use Sidebar's advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing."
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