Google, Yahoo!, Orkut Me too?
Techtree News Staff, Jun 14, 2007 1224 hrs IST
If at all, from April 2006 to April 2007, India's overall Internet population has grown by 28 percent to reach the current 30.32 million.
Internet research company, JuxtConsult, has published its latest report on the state of Internet in India. The report, titled 'India Online 2007' offers interesting insights on the emerging pattern of Internet usage in the country.
For starters, there are no visible signs of any sweeping, far-reaching changes, nor are there indicators of a slowdown.
If at all, from April 2006 to April 2007, India's overall Internet population has grown by 28 percent to reach the current 30.32 million.
Of these 30.32 million Internet users (essentially urban), 25.17 million are 'regulars' who log on to the Internet at least once a month, while the remaining 5.15 million come under the 'occasional' user category - meaning they use the Internet with much less frequency.
However, for all practical purposes, on an average, about 20 million Internet users are logged on to the Internet daily.
Among Web sites, Yahoo! remains the most recalled, with nearly 30 percent Indians having it top of their mind. Ironically, when it comes to actual usage, Google beats Yahoo! with about 29 percent Internet users opting to use Google instead.
Little surprise that the JuxtConsult report reveals Orkut to be the 'dark horse' with the best recall-to-usage ratio of 1.76.
Further, the report reveals that for 14 out of 23 popular online activities, Yahoo! and Google remain the eternal favorites, almost on par with each other.
The surprise package of the report is four Web sites, namely, Yatra, Orkut, Magicbricks, and Zapak, all of which have raced the popularity charts to reach number one or two in their respective genres.
Yatra has gained 17 percent usage to come second only to Makemytrip.com, which retains top slot in the online travel space.
In the real estate category, the crown goes to Magicbricks, while in online trading, ICICI Direct remains the most popular.
Earning itself a 17 percent user preference is Zapak in the online gaming vertical.
And Orkut, despite all the controversies, the latest being Shiv Sena's demand for a ban on the social networking Web site, the Google-owned juggernaut rolls-on, infiltrating the young (urban) Indian consciousness with a 64 percent usage preference in the social networking category, and a 36 percent usage preference in the dating/friendship category.
Meanwhile, the online matrimonial space doesn't seem to be doing too well with rivals Shaadi and Bharatmatrimony continuing to fight it out among themselves - but with little success, especially as compared to last year...
USER COMMENTS
Online marriage portals are here too stay. Competition should not be viewed in a wrong way. Portals such as Bharat, continues too have its patrons, no matter what sort of a fight goes on with rivals.
by Durga, Chennai, on Jun 18, 2007 05:42 PM, Report abuse Reply
an interesting article on the use of internet in india. yahoo & google are most favorite sites for indians .want to know rediff.com position in using email as well as browsing for indian news etc.,. D.P.Reddy
by D.P.Reddy, Hyderabad, on Jun 16, 2007 04:45 PM, Report abuse Reply
Most of the points written are correct. this article is quite interesting.
by prithvi, chennai., on Jun 14, 2007 08:17 PM, Report abuse Reply
do we need ur opnion dude its not opnion pole here what they said is well known go to goole and search
by Larry, Cal, on Jun 15, 2007 12:40 AM, Report abuse
Larry... people are here to post comment.One is free to express his or her opinion on any artcile...
by thediva, B'lore, on Jun 15, 2007 10:54 AM, Report abuse
larry... go join the shiv sena... siuts ur sick attitude
by rame, b'lore, on Jun 15, 2007 03:44 PM, Report abuse
@rama lolz man , u r right :D :P
by devz, sim, on Jun 15, 2007 06:48 PM, Report abuse
Yah man .. u said .. it .. but about orkut .. hmm .. i got bored with it after u know 3 months time :D
by Diamond, mumbai, on Jun 15, 2007 11:59 PM, Report abuse
ya larry that will be best for you
by Kunal, Chennai, on Jun 15, 2007 04:50 PM, Report abuse Reply
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hi
by siva, hyderabad, on Jul 08, 2007 03:04 AM, Report abuse Reply