Google-Yahoo Ad Deal Put on Hold
Techtree News Staff, Oct 07, 2008 1456 hrs IST
Wait gets a little longer
Google-Yahoo Ad partnership deal was announced in June and was set for implementation from October. But was opposed by Association of National Advertisers (ANA) saying that such deal may undermine interests of advertisers and lead to lack of competition. All Yahoo intended was to make up for the lost mile while Google wanted to be helping hand with returns over investment, of course.
Both companies have now decided to delay their ad deal implementation as they are still in conversation with the US Department of Justice, AntiTrust division.
Yahoo said in a statement, "We have had discussions with regulators and look forward to responding to their questions about this agreement". Further to that Google issued similar statement, "When we announced our advertising agreement with Yahoo in June we agreed to delay its implementation until October to give regulators time to look at the details."
With this deal, advertisers feared that Yahoo's online advertising space would become costly since Google would put up their ads on Yahoo. Hence, the deal was expected to delay by a month however the deal is still expected in October. "We're gratified that Google and Yahoo are delaying", said Bob Liodice, president-CEO of ANA.
Yahoo's partnership with Google will lead to attracting more consumers who'll actually buy the products they want and advertisers on the other hand will get what they're looking for. Advertisements are sold by auctions hence very less price control is possible.
However, the delay in ad deal implementation by Google-Yahoo may not favor them entirely. Both may have a tough time getting a clean cheat over the deal and if they're ready to delay there must be something really serious in the deal, said an antitrust lawyer involved in escorting mergers to Justice Department.
Along with this, details about Yahoo-AOL merger deal spice up the web where Yahoo is speculated to take over AOL's content, services and advertising business. If this happens, Yahoo will obviously gain more footage in the search market and along with that AOL will earn handsomely based on Yahoo's advertising platform technology. Even Yahoo-AOL's combined email and instant messaging will bother Microsoft a bit. Microsoft might've denied the historical buy out of Yahoo but showed interested if Yahoo-AOL merger turned into reality.
The context of concern still remains the same. Yahoo needs competitive and unique search advertising technology for long term survival.
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qa po ban aje mir si po kalon
by qendrmi, metolli, on Oct 07, 2008 05:45 PM, Report abuse Reply