Gaming on YouTube: A Car's Life

Gaming on YouTube: A Car's Life

Pankhuri Bajaj, Oct 08, 2008 0618 hrs IST

An innovative approach to videos on YouTube -- A Car's Life offers an interactive gaming experience

Have you tried hand at the new game on YouTube? We aren't talking about watching the video of some latest game title, but an interactive game called 'A Car's Life' on the same video-sharing website.

If you're wondering how that is possible, you'll need to take a look at it yourself to see the nifty use of YouTube's Annotations feature that makes this a cool game on YouTube.

In A Car's Life, a player needs to save an animated car from destroying itself (by crashing, drowning, etc.). In order to save the car, a player will need to promptly click on the annotation that appears in the video. If successful, which shouldn't be difficult in the first go, you progress to the next level in the form of another video. There are eight levels in total.

You can play the first level of the game below:


It wouldn't take most of you more than one round to reach the final level in one go, after which you might wonder, "now what?" Well, the game isn't exactly aimed as a product meant to offer hours of engaging car-saving maneuvering.

The game is tool for eBranding and 'advergaming'. So, you are likely to see something similar on YouTube, tailor-made for some brand, in the coming days.

The game is a 'weekend workshop' product of India-based mobile value added services solution provider Hexolabs; you'd remember them for their mobile games.

You can play A Car's Life here.



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USER COMMENTS

It's a great attempt, something really fresh in the advertising world.

by Subby, Phoenix, on Oct 11, 2008 12:26 PM, Report abuse   Reply

Not bad.. Interactivity in video is definitely an innovation that can go a long way.. Lets see what else they come up with.

by Deepak T, Chennai, on Oct 08, 2008 11:45 AM, Report abuse   Reply

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