Despite Victory, Consumers Not Buying Bluray

Techtree News Staff, May 05, 2008 2032 hrs IST

However three months down the line and the crowning glory hasn't translated into a sales victory for Blu-ray.

It was in February this year that Toshiba formally pulled the plug on the dying HD DVD format, inadvertently crowning rival Blu-ray as winner in a bloodied war that has been fought for months on end.

However three months down the line and the crowning glory hasn't translated into substantial sales for Blu-ray, not really. A recent NPD Group study revealed that Blu-ray sales have increased by only 2 percent from Feb to Mar and that they've actually dropped 40 percent from Jan to Feb.

Obviously a big disappointment for supporters of the winning format. There could be several reasons for this: one, despite the format war well over, people may not be ready yet to ditch traditional DVDs in favor of Blu-ray; and two, Blu-ray is still too expensive for the majority of people to plunge into adoption. As of now, it can be only hoped that all the advertising and publicity might help sway public opinion in favor of the format.



Write a comment

       (All fields are mandatory.)

Text Limit = 255 Characters

Type the characters you see in the picture below.

#

Characters are not case sensitive.

VIEW ALL LATEST

Bharti Airtel To Enter Digital Cinema

News | Telecom | Aug 28 2008

Having made a mark with its three-screen strategy - mobile phones, IPTV and broadband - Bharti Airtel is now planning to head towards the fourth screen, namely the digital cinema. ...

LiL: India's Answer to Twitter, More

News | Internet | Aug 28 2008

LifeinLines, a.k.a LiL, allows you to share your experiences and thoughts instantly through email, voicemail, video, SMS/MMS, and Gtalk. ...

Cloud AV: Antivirus, Cloud Computing Style

News | Software | Aug 28 2008

Cloud AV does not involve the installation of resource-hogging antivirus suites, and instead uses a cloud computing like approach and loads an antivirus functionality on to the network cloud. ...

Left 4 Dead: Pwning the Zombie Space

News | Gaming | Aug 28 2008

Left 4 Dead takes on zombie masterpieces like Resident Evil 4, and comes out looking good. ...

The Last Guy Out Now

News | Gaming | Aug 28 2008

The Last Guy mixes elements of the most popular cell phone game, namely Snake, adds a touch of Pac-Man to it, and provides maps of various cities across the world. ...

 

USER REVIEWS