Techtree News Staff, Jun 27, 2007 2024 hrs IST
The notebooks come in a mix as eclectic as: flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue, and espresso brown...
In what marks a significant shift from its trademark 'stoic' character, Dell has added a splash -- rather a riot of colors -- to its notebook PCs.
Yesterday, the world's second-largest personal computer maker introduced new notebooks in eight different hues along with advanced features.
The notebooks come in a mix as eclectic as: flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue, and espresso brown.
An entry-level new version is available for around $749 (Rs 33,705 approx). Whereas the latest range also includes a wedge-shaped XPSM1330 notebook, which is about 23.1 mm thick and weighs-in at 1.87kg.
Commenting on the colorful development, Alex Gruzen, senior vice president of consumer hardware business at Dell, said that looks have become as important as performance both for consumers and for the company...
Apparently, a recent telephone survey conducted by Dell made the discovery that a lot of people want their notebooks in colors other than the usual drab beige or grey.
All said, the introduction of colors to Dell's otherwise colorless palate is being viewed as an attempt to play catch-up with Hewlett Packard, which only last year displaced Dell from its pride-of-place as numero uno PC maker.
Of course, the change is also seen as part of the radical changes in company policy that have been brought on ever since the return of Michael Dell as chief executive officer in January this year.
The most stunning of these changes were when Dell recently started selling a few of its systems through Wal-Mart Stores -- a complete break from the company tradition of online sales...
And apart from the launch of its very colorful notebooks, Dell, in a separate announcement, said, it is planning on phasing out its Dimension brand for desktops, intending to replace it with the Inspiron brand name. Of course, the company will continue to sell notebooks under the Inspiron brand name too...
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Now that New Dell & other norebooks on Santarosa platform are entering the mainstream in USA- very good deals in older platform with core duo processor are available- just saw an awsome- Dell 6400-coreduo-T-2350, 1 GB RAM- X-1400 Graphics card- 9 cell battery- & all other bells & whistles with genuine vista home for $ 617-00 shipped in USA- man that is just 25000 rupees- this very laptop in India will cost 50k.
vijayshimla | Shimla 171001 | 27/06/07 11:27 PM | Report abuse Reply
It all depends on supply and demand. We don't demand the latest technology (being happy with what little is given us), and they don't supply it. After all, would you sell something for Rs. 2/- if someone was willing to pay Rs. 200/- for it? And we're stuck so bad, we can't even boycott them: computers are a part of our lives. Otherwise, this is the only way to bring the prices down: everybody stops buying laptops and we force the companies to bring the prices down. But this concept is so impossible, so crazy, it is absurd to even think about it!
Pooky | Malwa | 18/07/07 06:31 PM | Report abuse
Go fix your English first, you Dim Wit!!
da fox | Goa | 01/07/07 08:54 PM | Report abuse
Dell Chennai factory is starting in august and in the later part of the year the factory will also manufacture Laptpops. We should see very good pricing options once this starts. dell is one of the best if we have to compare reliability and support.
Techboy | Hyderabad | 30/06/07 04:35 PM | Report abuse Reply
We are the richest gentry,thats why we pay almost double . Marketing policies ,Why do we have to end up paying so so much ?
fenix | Chandigarh | 28/06/07 05:18 AM | Report abuse Reply
guys its almost the same don't belive me just configure it on dell.co.in and please note down the spec and compare the same spec on dell.com
jagdish | bangalore | 28/06/07 09:01 AM | Report abuse
Just because they dont want we use the latest computers with low price.
Avinash | New delhi | 29/06/07 09:51 AM | Report abuse
A welcome change from Dell. I was seriously pissed at their sicko grey lappys and desktops. Hence I went the HP way.
hplover | Madras | 29/06/07 10:05 AM | Report abuse
With Dell offering the coloured notebooks sony will feel the heat.
Rajesh pishey r | Bang a lore | 28/06/07 03:26 PM | Report abuse Reply
If vijayshimla is right then its mind boggling! I am sure transport costs dont amount to Rs.25,000 from their plant to India !
Ishaan Prasad | NOIDA | 28/06/07 01:54 PM | Report abuse Reply