Dell Colors Notebooks with War Paint

Techtree News Staff, Jun 27, 2007 2024 hrs IST

The notebooks come in a mix as eclectic as: flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue, and espresso brown...

In what marks a significant shift from its trademark 'stoic' character, Dell has added a splash -- rather a riot of colors -- to its notebook PCs.

Yesterday, the world's second-largest personal computer maker introduced new notebooks in eight different hues along with advanced features.

The notebooks come in a mix as eclectic as: flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue, and espresso brown.

An entry-level new version is available for around $749 (Rs 33,705 approx). Whereas the latest range also includes a wedge-shaped XPSM1330 notebook, which is about 23.1 mm thick and weighs-in at 1.87kg.

Commenting on the colorful development, Alex Gruzen, senior vice president of consumer hardware business at Dell, said that looks have become as important as performance both for consumers and for the company...

Apparently, a recent telephone survey conducted by Dell made the discovery that a lot of people want their notebooks in colors other than the usual drab beige or grey.

All said, the introduction of colors to Dell's otherwise colorless palate is being viewed as an attempt to play catch-up with Hewlett Packard, which only last year displaced Dell from its pride-of-place as numero uno PC maker.

Of course, the change is also seen as part of the radical changes in company policy that have been brought on ever since the return of Michael Dell as chief executive officer in January this year.

The most stunning of these changes were when Dell recently started selling a few of its systems through Wal-Mart Stores -- a complete break from the company tradition of online sales...

And apart from the launch of its very colorful notebooks, Dell, in a separate announcement, said, it is planning on phasing out its Dimension brand for desktops, intending to replace it with the Inspiron brand name. Of course, the company will continue to sell notebooks under the Inspiron brand name too...



Write a comment

       (All fields are mandatory.)

Text Limit = 255 Characters

Type the characters you see in the picture below.

#

Characters are not case sensitive.

USER COMMENTS

Now that New Dell & other norebooks on Santarosa platform are entering the mainstream in USA- very good deals in older platform with core duo processor are available- just saw an awsome- Dell 6400-coreduo-T-2350, 1 GB RAM- X-1400 Graphics card- 9 cell battery- & all other bells & whistles with genuine vista home for $ 617-00 shipped in USA- man that is just 25000 rupees- this very laptop in India will cost 50k.

vijayshimla | Shimla 171001 | 27/06/07 11:27 PM | Report abuse Reply

It all depends on supply and demand. We don't demand the latest technology (being happy with what little is given us), and they don't supply it. After all, would you sell something for Rs. 2/- if someone was willing to pay Rs. 200/- for it? And we're stuck so bad, we can't even boycott them: computers are a part of our lives. Otherwise, this is the only way to bring the prices down: everybody stops buying laptops and we force the companies to bring the prices down. But this concept is so impossible, so crazy, it is absurd to even think about it!

Pooky | Malwa | 18/07/07 06:31 PM | Report abuse

Go fix your English first, you Dim Wit!!

da fox | Goa | 01/07/07 08:54 PM | Report abuse

Dell Chennai factory is starting in august and in the later part of the year the factory will also manufacture Laptpops. We should see very good pricing options once this starts. dell is one of the best if we have to compare reliability and support.

Techboy | Hyderabad | 30/06/07 04:35 PM | Report abuse Reply

We are the richest gentry,thats why we pay almost double . Marketing policies ,Why do we have to end up paying so so much ?

fenix | Chandigarh | 28/06/07 05:18 AM | Report abuse Reply

guys its almost the same don't belive me just configure it on dell.co.in and please note down the spec and compare the same spec on dell.com

jagdish | bangalore | 28/06/07 09:01 AM | Report abuse

Just because they dont want we use the latest computers with low price.

Avinash | New delhi | 29/06/07 09:51 AM | Report abuse

A welcome change from Dell. I was seriously pissed at their sicko grey lappys and desktops. Hence I went the HP way.

hplover | Madras | 29/06/07 10:05 AM | Report abuse

With Dell offering the coloured notebooks sony will feel the heat.

Rajesh pishey r | Bang a lore | 28/06/07 03:26 PM | Report abuse Reply

If vijayshimla is right then its mind boggling! I am sure transport costs dont amount to Rs.25,000 from their plant to India !

Ishaan Prasad | NOIDA | 28/06/07 01:54 PM | Report abuse Reply

VIEW ALL LATEST

Bharti Airtel To Enter Digital Cinema

News | Telecom | Aug 28 2008

Having made a mark with its three-screen strategy - mobile phones, IPTV and broadband - Bharti Airtel is now planning to head towards the fourth screen, namely the digital cinema. ...

LiL: India's Answer to Twitter, More

News | Internet | Aug 28 2008

LifeinLines, a.k.a LiL, allows you to share your experiences and thoughts instantly through email, voicemail, video, SMS/MMS, and Gtalk. ...

Cloud AV: Antivirus, Cloud Computing Style

News | Software | Aug 28 2008

Cloud AV does not involve the installation of resource-hogging antivirus suites, and instead uses a cloud computing like approach and loads an antivirus functionality on to the network cloud. ...

Left 4 Dead: Pwning the Zombie Space

News | Gaming | Aug 28 2008

Left 4 Dead takes on zombie masterpieces like Resident Evil 4, and comes out looking good. ...

The Last Guy Out Now

News | Gaming | Aug 28 2008

The Last Guy mixes elements of the most popular cell phone game, namely Snake, adds a touch of Pac-Man to it, and provides maps of various cities across the world. ...

 

USER REVIEWS

Dell NEWS

Hide
Leaked: Dell Inspiron 910 Specs

Leaked: Dell Inspiron 910 Specs

News | Hardware | 19 Aug 2008

The Inspiron 910 falls into the category that also has Acer Aspire One, MSI...

Dell India: On Track With 99% Growth

Dell India: On Track With 99% Growth

News | General | 14 Aug 2008

Dell India has posted an impressive growth of 99% over the previous year in the...

Dell Teases With New Precision Mobile Workstations

Dell Teases With New Precision Mobile Workstations

News | Hardware | 13 Aug 2008

Dell's Precision notebooks, carrying quad-core mobile chips, up to 16GB DDR3...

Dell REVIEWS

Hide
Dell XPS M1730

Dell XPS M1730

Reviews | Mobile Computing | Notebooks | 07 Jul 2008

The Dell XPS M1730 is a monster of a laptop that can be a perfect replacement...

Dell XPS M1330

Dell XPS M1330

Reviews | Mobile Computing | Notebooks | 26 Nov 2007

Here's a not-so-cheap performance-oriented good looker

Dell E228WFP LCD Monitor

Dell E228WFP LCD Monitor

Reviews | Basics | Monitors | 13 Jul 2007

Another 22 incher graces our Test Labs. Dell has a reputation for their quality...

Dell USER REVIEWS

Hide
Notebooks,Vostro 1310

Notebooks Vostro 1310

hsanghavi

Dell | Notebooks | Sun, 01 Jun 2008

BEST FOR THE PRICE AND CONFIGURATION

Notebooks,Inspiron 1420

Notebooks Inspiron 1420

praveen307

Dell | Notebooks | Sat, 01 Mar 2008

Its a great value for money notebook. I researched on so many models and brands...

Notebooks,inspiron 9400

Notebooks inspiron 9400

hsanghavi

Dell | Notebooks | Tue, 25 Sep 2007

Notebooks NEWS

Hide
Leaked: ASUS N10

Leaked: ASUS N10

News | Hardware | 25 Aug 2008

The Asus N10 is expected to be slotted as a high-end netbook targeted at the...

Intel Classmate 3 With Touchscreen

Intel Classmate 3 With Touchscreen

News | Hardware | 22 Aug 2008

The Classmate 3 comes with new Atom 270 1.6 GHz CPU, 1GB RAM, a 8.9 inch...

Intel Atom Laptops Have Arrived

Intel Atom Laptops Have Arrived

News | Hardware | 20 Aug 2008

Intel expects Atom-based systems to account for over a third of Intel's...

Notebooks REVIEWS

Hide
Acer Aspire One Linux OS

Acer Aspire One Linux OS

Reviews | Mobile Computing | Notebooks | 28 Aug 2008

The OS in the Aspire One is highly customized and claims to make Linux...

Acer Aspire One

Acer Aspire One

Reviews | Mobile Computing | Notebooks | 20 Aug 2008

A well-balanced Netbook that goes easy on the wallet

Asus Eee PC 1000H

Asus Eee PC 1000H

Reviews | Mobile Computing | Notebooks | 18 Aug 2008

Can it reclaim the 'Best NetBook' tag from MSI Wind?

Notebooks USER REVIEWS

Hide
Dell,Vostro 1310

Dell Vostro 1310

hsanghavi

Notebooks | Dell | Sun, 01 Jun 2008

BEST FOR THE PRICE AND CONFIGURATION

Acer,Aspire 6920G

Acer Aspire 6920G

agni#lee

Notebooks | Acer | Tue, 27 May 2008

Acer,5102NWLMi

Acer 5102NWLMi

somanarhvp

Notebooks | Acer | Wed, 30 Apr 2008