CNN Flexes Its 'Tech' Muscles
Rahul Srinivas, Nov 05, 2008 1309 hrs IST
Gets innovative during the American election coverage
American elections saw television networks at their innovative best to ensure their viewers stuck to them for complete election coverage. CNN had been at the forefront with these geeky attempts. Earlier this year, CNN showcased its "Magic Wall" display where CNN hosts were able to "poke touch and wave" at the screen graphics. The large touchscreen display had a plethora of information, which was easily accessible and could be easily manipulated by touch gestures. Quite similar to the iPhone multitouch gestures, these did leave viewers quite impressed.
CNN fired another salvo at rival networks with the introduction of what it calls a "Hologram". Now this is not some cheap multi-colored sticker job, but a complete 3D image of a CNN correspondent beamed live to the studio. The 3D image captured by some 35 -odd high-definition cameras placed all around the "scapegoat" correspondent Jessica Yellin was beamed to the studios where users could see Yellin interacting with the host, Wolf Blitzer. While Blitzer did not actually see Yellin in front of him, the viewers could see her and Blitzer together only after the two video feeds were merged together. The result is this eerie ghost image of a person standing in front of the host complete with a blue haze around her body which made the telecast seem more a Star Wars episode, much less a news telecast.
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