BlackBerry Bolds Up with a Multimedia Smartphone
Pankhuri Bajaj, Sep 19, 2008 1202 hrs IST
The BlackBerry Bold has been officially launched in India. Our coverage inside...
Pankhuri Bajaj, Sep 19, 2008 1202 hrs IST
The BlackBerry Bold has been officially launched in India. Our coverage inside...
Research in Motion (RIM) has finally launched its latest multimedia-capable smart phone, the BlackBerry Bold, for India. This introduction by RIM is an effort to revamp its image from being just a corporate phone-maker, to become a brand capable of offering a competitive lifestyle phone for today's demanding users.
So, why should an enterprise, or the non-enterprise user be excited to opt for the BlackBerry Bold? You'll find out ahead as we bring you comments on this -- a certain BlackBerry "Storm", in-house apps, and more -- from Jim Balsillie, Co-CEO, RIM.
The BlackBerry Bold, like its predecessors, has been tailored for the enterprise user. To address the "all work, and no play..." outlook of Blackberrys past, RIM has added 'fun' to Bold, and this smart phone doubles up as an entertainment device as well.

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