Social networking site BigAdda has incorporated Web 2.0 to make itself rich, user friendly, and interactive.

Users that need to self-express by sharing their media collection with their network of friends can now do so by uploading and downloading videos and pictures at BigAdda. And they would soon be able to upload music on the site as well.

Siddhartha Roy, chief operating officer of BigAdda, said, "There's an increasing broadband penetration and growing use of Web 2.0. About 54% of the Indian users are below 25 years of age - and this target group constitutes our core user base. We at BigAdda plan to incorporate more Web 2.0 features, which would make this site more interactive and exciting for our users right from the moment they log on."

Web 2.0 provides a higher broadband penetration, leading to rich user content driven portals and interactive web applications. This means unlimited space for uploading and downloading music, videos, pictures, and other features. The company claims that this feature would act as the bridge to future developments like wireless interface and PC penetration.