Apple TV Unveiled at MacWorld 2007
Techtree News Staff, Jan 11, 2007 1057 hrs IST
At Macworld, Apple has unveiled a new set-top box that allows people to stream video from their computers to their televisions; Apple TV.
At the annual Macworld Conference and Expo 2007, Apple has unveiled a new set-top box that allows people to stream video from their computers to their televisions.
The company said that Apple TV, as the video box is called, is designed to bridge computers and television sets so that users can more easily watch their downloaded movies on a big screen. Apple TV will work with both PCs and Macs.
It is also learnt that a prototype of the gadget was introduced by Steve Jobs, Chief Executive Officer, Apple, in September last year when Apple announced that it would sell TV shows and movies through its iTunes online store.
According to Apple, Apple TV could be as revolutionary to digital movies as Apple's iPod music player was to digital music. Both devices liberate media from the computer, allowing people to enjoy digital files without being chained to a desktop or laptop.
In a statement, Jobs, explained that it is the way to enjoy media on a TV. It is a really cool box that works with video, music, and photos. One can buy movies and TV shows on iTunes and put them on an iPod or hook up the Apple TV to any wide-screen television, and wirelessly send movies to the TV. This device will change the way people watch digital media.
The Apple TV stores music and high definition video in a small white box that connects directly to the TV. It connects to a TV via an HDMI port or component video and audio ports. It's built in, super fast 802.11 wireless capability syncs iTunes library to any Mac or PC in the house. And anytime a user changes his/her library in iTunes, it changes on Apple TV wirelessly and automatically.
Besides, Apple TV puts any iTunes library movies, TV shows, music, and podcasts plus movie trailers from Apple.com on a TV. In addition, digital photos from iPhoto on a Mac or Adobe Photoshop Elements or Adobe Album on a Windows PC appear in high definition, so that users can put on a stunning big-screen slideshow.
The Apple TV syncs with iTunes just like an iPod, storing the data on an internal hard drive. It can also stream audio and video directly from the Internet or from computers in a local network.
Apple TV, which measures 7.7-inches by 7.7-inches, will come with a 40GB hard drive that stores up to 50 hours of video, up to 9,000 songs, and 25,000 pictures. It features an Intel microprocessor and can handle videos, photos, and music streamed from up to five computers within the wireless range.
Jobs also said that Apple would begin taking orders immediately for the $299 (Rs 13,320 approx) worth Apple TV, which is expected to start shipping next month onwards.
USER COMMENTS
7.7 Inch Flat TV + 40 GB hard Disc worth Rs. 13,320 is quite normal only. It is starting only. We might get less than this in another 1 year from Different competitive companies. (Remember Nokia N93 is having Television + Upto 10 GB External Memory)
by Jerald, Pune, on Mar 01, 2007 12:12 PM, Report abuse Reply
Pinacle has such product already.Also why dont any comapny brings a product which would ultimatly club tv and computer in one.it can be done today also but that is not cheap.
by sid, delhi, on Jan 14, 2007 03:47 AM, Report abuse Reply
I am a Mac user but feel this is going to Apple's biggest flop in a long time. It is tied to iTunes and does not stream other video content. There are no TV shows or movies availble on iTunes outside the US. It will not stream shows I have recorded using my DVR software. There are far better products available for streaming any content to your TV.
by Brau, Victoria, BC, on Jan 12, 2007 01:42 PM, Report abuse Reply
does it only play videos purchased from itunes or that are streamed from apple.com?
by Blake, Portland, OR, on Jan 12, 2007 06:53 AM, Report abuse Reply
It comes with 40GB hard drive. Can you add external hard drive if more GB is needed?
by Lee, Allen, TX, on Jan 11, 2007 08:10 PM, Report abuse Reply
sounds like a great new gadget for every tech guys home. too bad its apple, so i wont support them so long as their drm policies deminish consumer rights.
by pete, boston, on Jan 11, 2007 11:39 AM, Report abuse Reply
Yup support MS they are the ones who protect customer rights with a new buggy OS every 3 years
by Apple rocks, Mumbai, on Jan 11, 2007 07:50 PM, Report abuse
by rajat madhav, Bangalore, on Jan 11, 2007 06:10 PM, Report abuse Reply
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nice to hear lounch of tv let me know how u r distributing in india we should do direct marketing no dealers no distributors appointing area sales mangager localy further details contact
by jagadeesh chann, bangalore- karnataka, on Mar 07, 2007 04:02 PM, Report abuse Reply