Despite its recent liberal approach to third-party applications, Apple's application store (App Store) has rejected the Netherlands-based Mystic Game Development's iBoobs software for its iPhone citing "objectionable content". Mystic makes the EMotion character animation software.

The iBoobs program allows people to wobble the virtual breasts, covered by a black bra, by tilting the phone.

Apple reportedly told the developer that if they can make "necessary changes so that iBoobs does not violate the iPhone SDK Agreement we encourage you to do so". A very vague statement if there was one, without going into specifics. 

Considering the enormous demand for cheeky applications, Apple's move seems strange especially when its own iFart Mobile is a hot-seller ahead of games like Tetris and Sim City. iFart delivers realistc fart sounds, which many will find objectionable, yet is very popular with iPhone users.

App Store has become a hit with both developers and users in a span of just five months with more than 300 million applications downloaded by users.

The iBoobs has its origin in an early DOS application which had similar functionality - the only difference being using mouse to jiggle the breasts. So, Apple's prudish approach seems to be dictated more by fear of walking into the 'Booby trap' of copyright infringement rather than upsetting its iPhone users.