Apple Brick is No Gadget
Techtree News Staff, Oct 06, 2008 1708 hrs IST
Mac-maker isn't introducing a new gadget by that name
We'd reported about a certain upcoming 'Brick' from Apple a few days ago . As it turns out, the Mac-maker isn't planning to introduce a new gadget by that name. If sources are to be believed, Apple is planning to adopt a new manufacturing process to build its MacBook.
The new manufacturing process will use lasers and jets of water to help churn out near-perfect casings for the MacBook out of a brick of aluminum. They say, "carving out of aluminum eliminates the need to bend the metal and create weak spots or microfolds and rifts."
What is more interesting is the final product that will shape up through this process - a light, strong (and supposedly cheap), one-piece MacBook with no screws!
Now that sounds like an unmatched manufacturing process - the kind other brands will wish to incorporate to build their machines in the future.
Via
USER COMMENTS
Maybe they'll "brick" the iPhone also. Wait.... they've already done that to quiet a few people.
by Cynical, Chicago IL, on Oct 06, 2008 08:22 PM, Report abuse Reply
by Aleks, YWG, on Oct 06, 2008 08:02 PM, Report abuse Reply
Yes, but where will the incorporation take place? China? We need to get jobs back in the USA. We've just spent $700,000,000,000.00 to bail out Wall Street and the only people who will gain are the guys who wrecked the economy in the first place. Sorry, But I had to say it.
by Lyn, Phoenix, on Oct 06, 2008 06:15 PM, Report abuse Reply
Wow. That's what you think the bailout is and will do? I agree about jobs but I think you are wrong about who the bailout helps. It's ultimately a move to garner faith in the banks so the American public can feel confident in investing again which in turn will help curb the receding economy. Right now those stocks are worth little to nothing and people are still scared to invest in them because who knows if they'll be here tomorrow. With the bailout we know they'll be here and can feel confident about buying in at a low cost. Not ideal I know but definitely a move in the right direction.
by James, Los Angeles, on Oct 06, 2008 07:41 PM, Report abuse
im rich, cant help that u peeps are poor, but im rich
by john boy, san pablo, on Oct 06, 2008 06:31 PM, Report abuse Reply
tell it to someone who cares, J
by phobia, nunya, on Oct 06, 2008 06:44 PM, Report abuse
My iPhone 3G still doesn't work with a s**t, and Apple is worried about hiding screws?! WTF.
by Anonymous, the big city, on Oct 06, 2008 06:43 PM, Report abuse Reply
"Now that sounds like an unmatched manufacturing process " not really. laser and water cutting out of solid blocks of both aluminum and other metals has been around for decades in all sorts of industries. Apple is merely using a well known industrial process to probably reduce weight. Strenght is not what they are after. The stongest parts are made by metal forging.
by industrial engi, chicago, on Oct 06, 2008 06:30 PM, Report abuse Reply
Yippe! I still won't be able to affard a Mc.
by Bob Fastner, Maplewood, MN, on Oct 06, 2008 06:23 PM, Report abuse Reply
Price out a Mac and a Dell (for example) with the same processor, hard drive, memory, full version of Vista, and so on, and you'll find the Mac is often LESS expensive. They just don't make a totally "stripped" model.
by Boomhauer, Orlando, FL, on Oct 06, 2008 06:29 PM, Report abuse
I agree with Mike's comments. This isn't even news worthy, unless you're anti anything with screws, then it's god send. I hear there's a whole faction of MacBook users who have been disturbed by the aesthetics of having screws visible. The horror!
by John, Indianapolis IN, on Oct 06, 2008 06:15 PM, Report abuse Reply
Big Deal!!! Apple is abandoning the needs of Mac users.
by Steve, NYC, on Oct 06, 2008 06:10 PM, Report abuse Reply
There's nothing unique about milling something out of a lump of metal. It's actually a rather wasteful and intensive process. Besides, how strong do you need an aluminium laptop casing to be? Not strong enough to require a specialised manufacturing process since with the kind of wear and tear it will be subjected to a plastic casing would likely prove better protection anyway- lighter and less likely to transfer shocks and bumps to the internals. It's about pure aesthetics, and rather peripheral at that.
by Mike, Perth, on Oct 06, 2008 06:06 PM, Report abuse Reply
I agree MikePerth. Apple is mostly sold on aesthetics. They are not the best or most powerful computers, nor do they sell for cheaper. They cost more, you get less, and the upside is they look fantastic. So yes if you want looks, Apple is the way to go. If you want functionality, PCs still give you more for your money.
by Xplaced, Albemarle, on Oct 06, 2008 06:09 PM, Report abuse
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Bogus!! Both water jets and lasers are good for 2 things: Cutting outlines, and cutthing holes. That's it. Those who have commented on other sites about this "new process" have said the same thing. This statement, "carving out of aluminum eliminates the need to bend the metal and create weak spots or microfolds and rifts." , is saturated in ignorance, and apparently, no fact checking or research at all. Welcome to the web, where responsible writing is rare. Sad but true. Think about it, if you wanted to make a box, and make money selling it, would you buy a block of wood and carve out a cavity, wasting 80% of the material? Somebody's yanking your chain, folks. Why not earn those click-thru dollars and do more than simply repeat vague rumors. A wee bit of applied skepticism could go a long way towards enhancing your credibility, which is at present, rather dubious. Is this site here as a service, providing useful information, or simply a gossip mongering machine designed to attract web site hits with bogus headlines?
by Blockbuster, Cupertino, on Oct 06, 2008 09:30 PM, Report abuse Reply