You will now be able to access your personal Twitter feeds across Yahoo's
products and properties, including the homepage, Yahoo Mail, Yahoo
Sports and others.
The Internet giant has joined hands with the micro blogging website to bring real-time Twitter content on Yahoo services like Profiles, Search etc. The best part here is that all Yahoo Account holders would be able to send Twitter updates without leaving the respective Yahoo services. For example, users would be able to view and reply to Twitter updates from Yahoo Mail itself.
Few hours back, Yahoo's official Twitter account was already giving out clues (five in all) about the Yahoo-Twitter deal. Bloggers and other technology media folks who were already aware of the deal had to stay mum because of the embargo.
Yahoo's Twitter integration deal comprises of three key areas:
Access Twitter feeds from anywhere in Yahoo: People will be able to access their Tweets across Yahoo's many products and properties, including the homepage, Yahoo Mail, Yahoo Sports, and others, letting them check in more easily on what's happening with the people and things they care about while on Yahoo.
Send Twitter updates from Yahoo: People will be able to update their Twitter status and share content from Yahoo in their Twitter stream, so they can easily share their Yahoo experiences with their friends and followers on Twitter.
Real-time public Twitter updates in Search and other Media properties Yahoo Search, News, Finance, Entertainment and Sports wills how real-time public Twitter updates across myriad topics.
First integration of real-time Twitter updates will be found in Yahoo Search. Full integration will take a day or two while complete Twitter integration will be roll out later this year. At the moment, only Yahoo.com shows Twitter updates at the end of page in Yahoo Search's results. Country specific Yahoo Portals don't show it yet.
With Twitter's real-time updates, Yahoo properties will offer more fresh, relevant and engaging content to its users. Yahoo had also introduced Yahoo Meme which as on similar lines of Twitter but with a few more features for content sharing.
In a twisted way, whatever content Twitter would be sharing is user-generated/updated content. However, the search results with real-time updates will be looked upon for more fresh and relevant content all across Yahoo.
Last August 2009, Yahoo announced integration of Social features in its Mail, Messenger and Search. This is yet another big day for Yahoo after its search deal with Microsoft got green signal last week. With this content-sharing partnership, Yahoo has leapfrogged Google and
Microsoft's integration of Twitter in their Internet search only. We
can now say that Yahoo has responded to Google Buzz in a different manner altogether.
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