The weekend is witnessing Sony Computer Entertainment India's (SCEI) "PlayStation Experience -- Entertainment like never before" being played out at the Taj Land's End in the Queen of Suburbs, as Bandra is often called.

Apart from the larger-than-life scale of the event, yesterday saw SCEI Country Manager, Atindriya Bose, make a series of announcements.

Of which, the big one came in the form of the launch of Sony's 40GB PS3 in the country. The console will cost Rs 24,900 apiece. Sony also launched the Slim and Lite PSP (PlayStation Portable) with Video Out facility, priced at Rs 8,990; the PSP Spiderman Specialty Pack for Rs 10,490; and the PSP Simpsons Specialty Pack for Rs 9990.

The company announced availability of games for its PlayStation platform including Uncharted: Drake's Fortune; LAIR; Ratchet & Clank: Tools of Destruction; WipEout Pulse; and Syphon Filter: Logan's Shadow.

While kicking-off the 'PlayStation Experience', Bose explained that gaming is becoming an increasingly accepted form of entertainment amongst Indian consumers, and that the Expo aims to capture the attention of Indian youth, who is modern, and who gives value to quality entertainment solutions.

Also present, Milestone Interactive Software Chairman and CEO, Jayant Sharma, quoted that nearly 60 percent of market share in the virtual gaming industry in the country belongs to Sony's PlayStation.

Meanwhile, for those who missed out on the event yesterday, they can still walk into a live performance by Robert Miles tonight, and soak-in the sights and sounds that the 'PlayStation Experience' has to offer.

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